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Behind more than matcha

Our name reflects what we’ve always believed. Matcha is more than just a drink; it’s a ritual that deserves to be romanticized. We’re here to help you create your dream matcha café right at home.

our foundations

empowering you to be your own barista

Giving you the tools and confidence to make the perfect matcha latte yourself.

bringing café quality matcha to you

Because the best matcha you’ll ever have is the one you make in the comfort of your own home.


romanticizing your mornings

Turning your daily drink into a morning ritual you look forward to every day.



designing with you in mind

Matcha essentials designed with intention to fit beautifully into your home and lifestyle.

our matcha promise

Our matcha is grown in Kagoshima, Japan on family-owned farms
that prioritize quality, sustainability, and tradition.

  • Certified USDA and JAS organic

    The farms we source from use sustainable farming practices, meaning no synthetic chemicals - just plant-based organic fertilizers.

  • Made from ceremonial grade, first-harvest tea leaves

    Crafted from first-harvest tea leaves, known for their vibrant green color, exceptional flavor, and nutrient richness.

  • Ground to order in Kagoshima, Japan

    Where the volcanic soil mixed with the unique climate makes for growing the most incredible umami tea leaves.

  • Shade-grown using sustainable farming practices

    Shading the tea leaves before harvest is a crucial step in producing high-quality matcha to boost chlorophyll, L-theanine, and umami flavor while reducing bitterness.

  • Delivers calm, focused energy without the jitters or crash

    Balanced levels of Caffeine + L-theanine work together so you feel alert, without jitters or crashes.

  • Packed with antioxidants and detoxifying properties

    Naturally rich in antioxidants like EGCG, which help fight free radicals and support overall wellness.

flavor notes

Smooth
balanced
umami
earthy

Why More Than Matcha Is perfect for your daily latte

While More Than Matcha is delicious on its own, it also makes for the perfect matcha lattes. Thanks to its rich umami notes and fresh, earthy undertones, it holds its flavor in milk and pairs seamlessly with any flavors you choose to mix in.

Our Story

For years, I was either too tired to function or too wired, jittery, and anxious from coffee to sleep. There was no in between until I tried matcha and it was love at first sip. It gave me a calm, focused energy that actually lasted and I’ve never looked back.

But finding high-quality matcha was harder than it should’ve been. Cafés cut corners. At-home options lacked consistency, flavor, or a brand you could actually connect with. That’s when I realized: matcha deserved more.

At the time, I had been entering my sixth year of customer experience consulting. I have always been obsessed with the customer mindset and understanding how to deliver something that exceeded their expectations. And as a daily matcha customer myself, I saw a clear gap.

So I set out to bridge that gap and build a matcha brand where every detail is designed with the customer in mind. A brand that helps you feel empowered to become your own barista and make the best
matcha of your life, right at home.

This is just the beginning, I'm so happy you're here...

xo, Rosie